向こう10年でもっともイケてる職業は、統計

Explore our featured insights | McKinsey & Companyから。

 データがあふれる時代。逆に稀少になるのは、それを理解して価値を引き出す能力。

I keep saying the sexy job in the next ten years will be statisticians. People think I'm joking, but who would’ve guessed that computer engineers would've been the sexy job of the 1990s? The ability to take data―to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it―that's going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids. Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it.

 情報が富むと、逆に貧ずるのは、人からの注目。

 とすると、もっとも価値ある資産は、時宜にかなった世間の関心を引き寄せられること。

We have to look at today's economy and say, "What is it that's really scarce in the Internet economy?" And the answer is attention. [Psychologist] Herb Simon recognized this many years ago. He said, "A wealth of information creates a poverty of attention." So being able to capture someone's attention at the right time is a very valuable asset. And Google really has built an entire business around this, because we're capturing your attention when you're doing a search for something you're interested in. That's the ideal time to show you an advertisement for a product that may be related or complimentary to what your search is all about.